Business Registration for tourism businesses.
Apply to register a business with Peterborough County Tourism here. There is no cost for membership.
Why is it Important to Have a Business Profile?
As a long-standing trusted source of visitor information, thekawarthas.ca brings together the best of The Kawarthas to a wide audience, year-round. Here are the benefits to businesses registering for a free profile on our website:
- High Visibility to a Targeted Visitor Audience: Registered businesses are chosen to appear in curated media features, social media content, and itineraries as part of the region’s must-do experiences for planning tourists and seasonal visitors.
- Cost‑Effective Marketing & Promotional Reach: There is no cost to register, to be considered for inclusion in any regional marketing, or to use the events calendar.
- Credibility & Destination Identity: Being listed on the official tourism site adds legitimacy, signaling that a business is recognized and endorsed by the regional tourism authority. A business’s shared values around authentic, visitor‑focused experiences are highlighted, positioning them as part of a vibrant tourism ecosystem
To qualify, your business must:
- Be located in Peterborough County
- Be involved in the visitor economy; providing goods, services, experiences, and service to the visitor, and relying upon visitation as a significant source of their income
- Examples include culinary, entertainment, agritourism, arts & culture, accommodations, historic sites, retail, workshop providers, health and wellness, etc.
- Be market-ready at the time of profile launch, with offerings available to the public
- Have an active website and/or social media presence for the public to interact with
- Have a physical location for the public to visit (may be by appointment or on select days)
- Currently, big-name chains and franchises are not being accepted
- Not Tim Hortons, McDonalds, Walmart, etc.
Businesses located in the City of Peterborough, Northumberland County, or City of Kawartha Lakes are encouraged to contact their local tourism entities.