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For Industry

Business Registration for tourism businesses.

Apply to register a business with Peterborough County Tourism here. There is no cost for membership.

Why is it Important to Have a Business Profile?

As a long-standing trusted source of visitor information, thekawarthas.ca brings together the best of The Kawarthas to a wide audience, year-round. Here are the benefits to businesses registering for a free profile on our website:

  1. High Visibility to a Targeted Visitor Audience: Registered businesses are chosen to appear in curated media features, social media content, and itineraries as part of the region’s must-do experiences for planning tourists and seasonal visitors.
  2. Cost‑Effective Marketing & Promotional Reach: There is no cost to register, to be considered for inclusion in any regional marketing, or to use the events calendar.
  3. Credibility & Destination Identity: Being listed on the official tourism site adds legitimacy, signaling that a business is recognized and endorsed by the regional tourism authority. A business’s shared values around authentic, visitor‑focused experiences are highlighted, positioning them as part of a vibrant tourism ecosystem

To qualify, your business must:

  • Be located in Peterborough County
  • Be involved in the visitor economy; providing goods, services, experiences, and service to the visitor, and relying upon visitation as a significant source of their income
    • Examples include culinary, entertainment, agritourism, arts & culture, accommodations, historic sites, retail, workshop providers, health and wellness, etc.
  • Be market-ready at the time of profile launch, with offerings available to the public
  • Have an active website and/or social media presence for the public to interact with
  • Have a physical location for the public to visit (may be by appointment or on select days)
  • Currently, big-name chains and franchises are not being accepted
    • Not Tim Hortons, McDonalds, Walmart, etc.

Businesses located in the City of Peterborough, Northumberland County, or City of Kawartha Lakes are encouraged to contact their local tourism entities.

Registration Form

Contact Information

If approved, this information will be available to the public.

Contact information for The Kawarthas Tourism

This information will NOT be published.

Social Media Platforms

Does your business use any of the following social media platforms? Select all that apply.

Type of Business with Specific Services

Please choose only Specific Services that apply to YOUR TYPE OF BUSINESS, based on visitor appropriateness. TKT will make the final decision.

Do you offer an experiential product?

Travellers are looking to immerse themselves in local culture and participate whenever and wherever they possibly can, to experience the true stories of a destination. Our goal is to work with our tourism businesses to build high quality, people and program based tourism experiences.
Examples: Farm to table dining right at the source: Creating art piece with local artisan; forest foraging; interact with an animal via farm experience; guided tour interacting with locals.

Your business in your own words

Tell us about your business. If approved by PKT, this description will be published on the thekawarthas.ca
We recommend limiting your description to 400 words.
Drag & Drop Files, Choose Files to Upload You can upload up to 3 files.
Please upload 1-3 photos of your business that may be used for your profile. Photos should be cropped to 1280 x 720px (landscape orientation). The main subject of your photo should be positioned in the center of the image to ensure it does not get cropped. By uploading images you are confirming that you own these images or have permission to share them with Peterborough & the Kawarthas Tourism for use on thekawarthas.ca and that any individuals or parents/guardians of those captured in the images have provided you or the photographer a photo waiver release form/agreement which provides consent to use their likeness as agreed upon in the release, which includes permission for the images to be shared for this purpose.
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