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Peterborough & the Kawarthas 5-Year Destination Development Strategy & Action Plan

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Announcing the Creation of a 5-Year Destination Development Strategy & Action Plan for Peterborough & the Kawarthas

Dear Peterborough & the Kawarthas Community Members & Tourism Industry Stakeholders,

Peterborough & the Kawarthas Tourism has recently begun the process of developing a 5-Year Destination Development Strategy & Action Plan to guide the sustainable growth of tourism for our region, which is a key supporting component of the Peterborough & the Kawarthas Economic Development 2020-2024 Future Ready Regional Economic Development Plan. The destination development project will take a three-phased approach, overseen by the Strategy & Action Plan Steering Committee comprised of Peterborough & the Kawarthas Tourism staff members and tourism industry representatives. The final strategy and action plan will be complete July 2020.

Phase 1: Stakeholder Engagement including site visits, stakeholder interviews, a stakeholder survey and workshop and two community information sessions.

Phase 2: Development of Strategy and Action Plan.

Phase 3: Finalization and Presentation of Strategy and Action Plan to Peterborough & the Kawarthas Economic Development Board of Directors followed by City and County councils.

Peterborough & the Kawarthas Tourism has secured travel and tourism consulting firm, Bannikin Travel & Tourism to support in this process. Bannikin has recently supported similar projects for Visit Oakville, the City of Orillia and Grey County, all in Ontario.

Public Information Sessions

The consulting team is seeking Tourism Stakeholder and Resident input into this project through two Public Information Sessions during February. Please attend to learn more about the project and to provide your valuable input.

Public Information Session #1:

Date: February 11, 2020

Time: 7-8:30pm

Location: Lang Pioneer Village Museum Agricultural Heritage Building. 104 Lang Road. Keene.

Public Information Session #2:

Date: February 12, 2020

Time: 6-7:30pm

Location: Canadian Canoe Museum. 910 Monaghan Road, Peterborough.

Public Information Sessions Update

The consulting team has now completed the two Public Information Sessions. Thank you to those residents and community members who provided valuable and insightful input on the Destination Development Strategy & Action Plan. The input we received included but was not limited to, the following:

  • Desire for more tourism industry collaboration
  • Draw of the Trent Severn Waterway, natural assets and culinary offerings
  • Proximity to the GTA market
  • Concerns over visitor transportation options
  • Concerns over variety of accommodation options and infrastructure investment
  • Value of signage and wayfinding
  • Need to distinguish Peterborough & the Kawarthas as a tourism destination

If you missed it, you can still provide your input by emailing thekawarthas@bannikin.com

 

Please check back on this webpage as well as the tourism industry partner bulletin for regular project updates.

Please note Peterborough & the Kawarthas Tourism is a division of Peterborough & the Kawarthas Economic Development and is the official Destination Marketing Organization for the City and County of Peterborough.

For more information regarding this project please contact Tracie Bertrand at (705) 743-0777 ext. 2129 or e-mail TBertrand@peterboroughed.ca.

Tourism Industry Survey

If your business or place of work is part of the tourism industry in Peterborough & the Kawarthas, please complete this Tourism Industry Survey to ensure your voice is heard and part of the Destination Development Strategy & Action Plan. It will take approximately 30 minutes to complete.

Unable to attend a public information session?

Your input is crucial! Email thekawarthas@bannikin.com to submit your questions or concerns regarding the Destination Development Strategy & Action Plan.

Project News

Destination Development Strategy and Action Plan Launch Media Release

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